Why Blogging is Dead Again? šŸ¤”

Artsiom Baranouski
5 min readMar 16, 2023

As artificial intelligence age progresses, itā€™s important to keep up with the latest trends and strategies to attract and retain customers. Just only in 2023, the popularity of blogging has decreased for so much informational google queries and even lost visibility in the some ā€˜first-stepā€™ educational start-ups, so many businesses are left wondering if text blogging is dead.

Rising Social Media Impact. Created by DALEE

šŸ” The Post-Covid US Blog Popularity Facts:

  • In 2021, only 31% of internet users in the United States read blogs.
  • 77% of internet users in the United States watched videos online.
  • 56% of them use social media to find and engage with content.

Despite the rise of video and podcasting, marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more still consider blogging a valuable marketing channel. Blogs are still popular among consumers, with a HubSpot study finding that 60% of people all over the world read a blog at least once a week, so USA reader is not a benchmark.

Why Text is No Longer the Popular Form to Attract

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Artsiom Baranouski

Discussing the unique challenges and opportunities that B2B marketers face in the AI age. Subscribe to get insights weekly! About me: linkedin.com/in/aranovski