Best Keyword Content Strategies and Google Search Frameworks in 2025

Artsiom Baranouski
5 min readMar 16, 2023

As the digital landscape evolves, businesses must adapt to stay relevant. In 2025, we’ve witnessed a significant shift in content consumption habits, leading many to question the relevance of traditional blogging.

According to recent studies, including one by SE Roundtable, the introduction of AI features in search results has led to a noticeable decline in CTR for traditional search results. The AI snapshots, which provide users with concise answers directly within the search results, reduce the need for users to click through to websites for more information.

This shift could further diminish the effectiveness of traditional blogging and other text-based content strategies, as fewer users may be inclined to click on links that take them away from Google’s search page

So is blogging truly dead, or is it simply evolving in the age of artificial intelligence and rapidly changing consumer preferences?

🔍 The Impact of Google’s Monopoly on Search and Content Strategies

As businesses adapt to the changing digital landscape, one factor that cannot be ignored is Google’s dominance in the online search market. Recently, a U.S. District Court ruled that Google holds a monopoly, controlling…

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Artsiom Baranouski
Artsiom Baranouski

Written by Artsiom Baranouski

Discussing the unique challenges and opportunities that B2B marketers face in the AI age. Subscribe to get insights weekly! About me: linkedin.com/in/aranovski

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