What is Sales Cycle Length: Data-Driven B2B Metrics and Examples

The B2B marketing landscape is experiencing significant changes in lead generation methods in 2023. Many businesses experienced a sudden drop in their lead flows and pipelines in 2022, followed accordingly by a delayed surge in demand during the summer. However, the expected sales boost in autumn did not materialize as in previous years.

Emerging markets are changing where and how the world does business. For the last three decades, they have been a source of low-cost but increasingly skilled labor. Their fast-growing…