5 Types of Link Building Strategies for SAAS Projects

Artsiom Baranouski
7 min readMay 1, 2023

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When it comes to link building for SAAS projects, there are several types of pages that can be used to increase website traffic and improve AI SEO and search engine rankings. It’s important to consider your target audience, goals, and budget estimate. Stepping on the gas and getting a link from a well-established website with high domain authority can provide a big boost to your own website’s authority and search rankings.

Source: 20+ Amazing Stats About Backlinks and Link Building [2023] (thrivemyway.com)

While kick-starting a project with a variety of link building strategies can be a good way to build up your online presence, it’s also important to monitor and analyze the effectiveness of each strategy to make sure you’re getting the most out of your efforts.

We can found much of established websites that have been around for a while and have built up a strong domain authority over time. Examples of these domains include:

  • Forbes.com
  • Entrepreneur.com
  • Mashable.com
  • TechCrunch.com
  • HuffingtonPost.com
  • etc.

The other side of medal, it can be difficult to get links from these sites as they are often inundated with requests and may have strict editorial and pay standards. Relevant projects often have strict guidelines for accepting guest posts, and the competition for link placement can be fierce.

Each type of link building page has its own set of advantages and disadvantages. In this article, we’ll explore the pros and cons of five different types of link building pages: old domains, wiki projects, social media, do-follow guest post links, and niche forums and projects.

Old Domain Links

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Old domains are websites that have been around for a long time and have built up a strong online presence. These websites typically have a high domain authority, which means they are viewed as trustworthy by search engines. Also, there are several websites where you can purchase old domains, such as GoDaddy Auctions, Namecheap Marketplace, Flippa, Sedo, among others.

Google’s algorithm considers the age of a domain as one of the ranking factors, but it also evaluates the quality of the content on the site, the relevance of the domain to the search query, and other factors.

Bing also takes into account the domain age as a ranking factor but emphasizes that the quality of the content is more important.

While getting a link from an old domain can be beneficial for SEO, it can also be challenging.

Pros:

  • Old domains have a high domain authority, which can improve search engine rankings.
  • Links from old domains are viewed as trustworthy by search engines.
  • Getting a link from an old domain can help establish your website as an authority in your niche.

Cons:

  • It can be difficult to get a link placement on an old domain due to competition and strict guidelines.
  • Old domains may not have a high volume of traffic, which can limit the potential for increased website traffic.
  • Old domains may not always be relevant to your niche, which can make link placement less effective.

It’s important to conduct thorough research and due diligence before buying an old domain to ensure it doesn’t have any negative history or backlinks that could harm your website’s ranking. Additionally, it’s essential to check if the domain is still indexed by search engines and if it’s been penalized in the past by WaybackMachine for example.

Wikipedia Links

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Wiki projects are websites that allow users to create and edit content collaboratively. These websites often have a high domain authority and can be a valuable source of backlinks for SAAS projects. But to tell the truth, wiki projects can also be challenging to work with, as they often have strict guidelines for link creation and may require a significant time investment.

Pros:

  • Wiki projects have a high domain authority, which can improve search engine rankings.
  • Collaborative content creation can help establish your website as an authority in your niche.
  • Wiki projects can be a valuable source of backlinks for SAAS projects.

Cons:

  • Wiki projects have no-follow rules, so sometimes even comments and posts on projects like Quora are more effective.
  • Content guidelines for wiki projects can be strict and limit creative freedom. Also it is a hole process, so it’s better to hire freelancers.
  • Wiki projects may not always be relevant to your niche, which can make link placement less effective.

Social Media Links

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Social media platforms are a popular way to promote SAAS projects and generate backlinks. While social media links are generally considered to be “no-follow” or “usg” links (which means they do not contribute directly to search engine rankings), they can still be valuable for driving website traffic and improving brand awareness.

Pros:

  • Social media links can generate website traffic and improve brand awareness.
  • Social media platforms can be a valuable source of referral traffic for SAAS projects.
  • Social media links can be created quickly and easily, without the need for significant time investment.

Cons:

  • Social media links are generally considered to be “no-follow” links, which means they do not contribute directly to search engine rankings.
  • Social media platforms may not be as effective for generating backlinks as other types of link building pages.
  • Social media links may not always be relevant to your niche, which can limit their effectiveness.

Do-Follow Guest Post Links

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Do-follow guest post links are links that are included in posts writing by you or your team on other websites. When creating guest posts, it is essential to ensure that the links are do-follow and come from relevant and high-quality websites. To check if links are dofollow in Chrome and Edge browser, you can use various extensions that are designed specifically for this purpose. Here are some popular extensions that you can use:

  1. Link Redirect Trace — This extension is useful for checking redirects and the status of the final destination of a link. It shows if a link is dofollow or nofollow and highlights any issues with redirects.
  2. NoFollow Simple — This extension highlights all nofollow links on a web page in red. It’s an easy way to quickly see which links are dofollow and which are nofollow.
  3. SEOquake — This is a popular SEO extension that provides a range of SEO metrics for a web page, including the number of dofollow and nofollow links.

Another way to ensure that the links you’re checking are dofollow in Chrome and Edge browsers:

  1. Right-click on the link you want to check.
  2. Select “Inspect” from the menu.
  3. In the Developer Tools window that opens, locate the link’s HTML code.
  4. Look for the rel=”nofollow” attribute in the HTML code. If this attribute is present, the link is nofollow. If it’s not present, the link is dofollow.

It’s important to note that some websites may use JavaScript or other methods to hide the nofollow attribute, so it’s not always possible to determine if a link is dofollow just by inspecting the HTML code.

Pros:

  • Do-follow guest post links can generate backlinks and improve search engine
  • Control over anchor text and placement of the link
  • Opportunity for greater brand exposure
  • Backlinks from high-quality websites can significantly boost search engine rankings (excluded only Bing Search, bcs it uses AI model)

However, there are some cons to consider, such as:

  • Difficulty in finding relevant websites to post on
  • May be costly to obtain a guest post on a high-quality website

Niche Forum Links

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Niche forums and projects are websites dedicated to a specific topic or industry. The pros of obtaining a backlink from niche projects include:

  • Links from niche forums and projects can be highly relevant and natural if you are working on some local market (for ex. Poland)
  • Backlinks from high-quality forums and projects can significantly boost search engine rankings if you can hire some freelancer to do it.

However, there are some cons to consider, such as:

  • Difficulty in finding relevant forums and projects
  • Links from niche forums and projects may not carry as much weight as other types of links
  • Forums and projects may be considered spammy by search engines if they are not relevant or natural

In conclusion, link building is an important part of marketing pipeline activities for SaaS businesses, and it’s essential to understand the pros and cons of the different types of link building pages. While each has its benefits and drawbacks, it’s important to focus on obtaining high-quality links that are relevant and natural to your niche.

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Artsiom Baranouski

Discussing the unique challenges and opportunities that B2B marketers face in the AI age. Subscribe to get insights weekly! About me: linkedin.com/in/aranovski